London, Soho

  • Mon - Sat: 10:00am - 1:00pm , 2:00pm - 7:00pm
  • Sunday : 12:00am - 1:00pm , 1:30pm - 6:00pm

Complimentary eye tests for customers.

In just 30 minutes our opticians check in on your vision and your eye health using our state-of-the-art equipment.

Soho never sleeps and that's exactly why we love it. The centre of the city’s LGBTQ+ community, Londoners and visitors alike simply can’t get enough of Soho’s tongue-in-cheek charm. Whether it’s 2pm on a weekday or 2am on a weekend, Soho is THE go-to destination for the coolest music, fashion, food and more. And who are we to miss out on the fun? No chance.

You’ll find us right in the midst of it all at 47 Lexington Street. With styles and staff just as cool as our surroundings, be sure to pay us a visit.

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Complimentary eye test

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Our answers to your questions

• You can book an appointment in store, or directly online here.

• We do offer walk-in appointments.

• We always recommend you book your eye test in advance to avoid disappointment.

  • Our eye tests are super easy. One of our expert optometrists will guide you through the whole process, which includes various tests to ensure your eyes are in great condition and health.
  • Afterwards, they will provide you with an up to date prescription and any further recommendations.
  • Each eye test takes 30 minutes. The same amount of time as an episode from your favourite series - because we know how precious your time is!
  • Our eye tests are free with purchase made on the same day, otherwise they cost 25€.
  • The best part is, this cost is redeemable on all future orders too with no expiry date! We’re pretty sure you’ll find the perfect pair one day.

If you already wear glasses, please bring them with you for us to take a look at on the day. If you wear contacts, please remove them before your appointment t as per the below:

  • Soft lenses: 30 mins before
  • Hard lenses: 12 hours before

Please note:

  • We only test if your prescription is less than +/-10 dioptre
  • We don't offer contact lens checks or fittings
  • We don't test anyone under the age of 18
  • Eye tests should be a yearly thing!
  • Our comprehensive eye examinations look at more than just your vision.
  • Our expert optometrists check your vision as well as eye health, and are able to identify early signs of eye illnesses such as Diabetes, Glaucoma and Macular Degeneration.
  • Whilst we'd love to see you leave with a pair of Jimmys, we understand that’s not always possible.
  • Our doors are always open if you fancy a pair in the future. You’re always welcome to come in and see us.

We are Jimmy Fairly.

Aesthetic details, bold designs and finest materials. And the coolest opticians in town since 2010.

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  • Top-of-the-range eyewear

    From day one, our mission has been to offer you impeccable quality, at a revolutionary price.

  • Directly from us to you

    We imagine, design, assemble and check our collections ourselves. We develop our own lenses.

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