London, Chelsea

All our UK stores will be closed on Easter Sunday, April 5th.

Monday : 10:00am - 1:00pm , 2:00pm - 7:00pm
Tue - Sat: 10:00am - 7:00pm
Sunday : 12:00pm - 6:00pm

Our eye test

In 30 minutes, our expert team of optometrists will check your vision using state-of-the-art equipment. Please note, we do not offer prism prescriptions.

The King’s Road is best associated with the ‘60s and the rise of Britain’s most iconic designers, Vivienne Westwood and Mary Quant. Fast forward 60 years and little has changed. The King’s Road remains a fashion hub in its own right, combining chic independent labels with high-end designer showrooms.

Jimmy Fairly, Chelsea sits slap big in the middle - a go-to destination for the perfect accessory… and a coffee, of course!

We are Jimmy Fairly.

Aesthetic details, bold designs and finest materials. And the coolest opticians in town since 2010.

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Top-of-the-range eyewear

From day one, our mission has been to offer you impeccable quality, at a revolutionary price.
Directly from us to you

We imagine, design, assemble and check our collections ourselves. We develop our own lenses.