London, Chelsea

170 King's Road, London SW3 4UP

All our UK stores will be closed on Easter Sunday, April 5th.

  • Monday : 10:00am - 1:00pm , 2:00pm - 7:00pm
  • Tue - Sat: 10:00am - 7:00pm
  • Sunday : 12:00pm - 6:00pm

Complimentary eye tests for customers.

In just 30 minutes our opticians check in on your vision and your eye health using our state-of-the-art equipment.

The King’s Road is best associated with the ‘60s and the rise of Britain’s most iconic designers, Vivienne Westwood and Mary Quant. Fast forward 60 years and little has changed. The King’s Road remains a fashion hub in its own right, combining chic independent labels with high-end designer showrooms.

Jimmy Fairly, Chelsea sits slap big in the middle - a go-to destination for the perfect accessory… and a coffee, of course!
eye test machine

We are Jimmy Fairly.

Aesthetic details, bold designs and finest materials. And the coolest opticians in town since 2010.

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  • The Sao

    Top-of-the-range eyewear

    From day one, our mission has been to offer you impeccable quality, at a revolutionary price.

  • Directly from us to you

    We imagine, design, assemble and check our collections ourselves. We develop our own lenses.

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